In this article, we will take a quick look at the hotel industry’s state in 2024. Following this, we will cover the importance and trends to follow in 2025.
In this article, we will take a quick look at the hotel industry’s state in 2024. Following this, we will cover the importance and trends to follow in 2025.
The global hospitality market is forecasted to reach $11.6 trillion by 2029 and a CAGR of 4.5% by 2028. With such staggering numbers, how does a hotel business sustain itself?
Well! The only way forward is to stay relevant and competitive — by keeping up with the hospitality trends. Interestingly, a few trends may fade over time, but a few will continue to thrive.
In this article, we will take a quick look at the hotel industry’s state in 2024. Following this, we will cover the importance and trends to follow in 2025. So let’s begin!
Despite the industry being at crossroads with staff shortages, rising costs, increased competition, economic instability, etc. over the past few years. It regained back its strength in 2024 with — increased demand for sustainable stay options, preference for hotels offering unique and personalised experiences, adoption of automation, etc.
In a dynamic industry like hospitality — that’s constantly adapting to changing guest expectations, technological advancements, global market competition, etc. If you have got to stay relevant, you’ve got to keep up with the trends!
However, before you try them out, it’s crucial to determine whether the trend might be the right fit for your hotel type. To help you make an informed choice, we have listed down a few factors. You could tweak or add more points to the list.
You could certainly eliminate these steps and try out the trends directly. But it’s always better to take precautions than face consequences.
Nonetheless, we have listed down 18 hospitality trends in 2025 that continue to shape the hotel industry and beyond!
In no particular order, here is an overview of the top 18 hospitality trends 2025. Don’t forget to evaluate them based on the factors mentioned in the previous section and implement what works for you.
As per Oracle and Skift’s report, 53.6% of travellers would likely prefer contactless check-in & check-out and 49.1% would opt for contactless payments. Moreover, hotels that adopt digital check-in can reduce wait time by 30%.
When you offer contactless and self-service options, guests feel more in control of their stay. It allows them to check in, access their rooms, order room service, book tours and process payments — all with just a click! However, certain guests still prefer human intervention. So it’s best to offer both — in-person and mobile check-in options.
Incorporating personalisation as a marketing strategy has become a norm in the hospitality industry. Offering personalised services gives your hotel a competitive edge, builds brand loyalty and enhances guest satisfaction. A study by Deloitte claims that personalisation has the potential to increase hotel revenue by 15%.
You can achieve this by prioritising every guest touch point and offering personalised services that align with their needs. Whether it’s a customised room setup, complimentary benefits during special occasions, dining options as per dietary preferences, etc.
76% of travellers are more likely to prefer hotels that prioritise sustainable offerings. At the same time, hotels that incorporate sustainable practices could achieve atleast 20% resource efficiency.
It proves that targeting an emerging group of eco-conscious travellers is not only favourable to drive bookings but can also help reduce costs, liabilities and risks. Implementing a few basic practices like water conservation, energy-efficient and sustainable alternatives, waste reduction, etc. are a few ways you can begin with.
AI-driven chatbots and virtual assistants are capable of handling up to 80% of guest enquiries allowing the staff to focus on catering to the in-house guest demands. This further enhances the guest experience to a great level and also builds customer retention.
Moreover, based on Hotel Tech’s Report, 58% of guests claimed that AI improves their hotel booking and stay experience, whereas 70% found chatbots helpful but also preferred human interaction. Hence, understanding the balance between AI and human intervention is crucial.
Leveraging data analytics has been a norm in the hospitality industry for ages. But, how effectively are they being utilised? Let’s understand this with a brilliant use case.
A resort in California achieved a 12% revenue boost by adjusting its pricing and marketing strategies. Based on the analysis, they discovered that business travellers preferred weekdays, while weekends attracted couples. Following this, they offered weekend getaway packages for couples and corporate rates for business travellers.
With the ever-evolving hotel trends and market shifts, most guests no longer want conventional hotel services — they want more. 70% of consumers claim to prioritize experience over price, across industries.
Customised city tours, themed dining or local food-tasting events, live music, movie nights, etc. are a few of the experiences you can offer. Focusing on promoting such experiences creates a lasting impression, thereby generating word-of-mouth marketing and repeat business.
Travellers today focus more on three aspects - physical, mental and emotional well-being. To back this up, a report by the Global Wellness Institute claims that the wellness tourism market is expected to reach $1.4 trillion by 2027.
If your property has the space and means to invest in creating a customisable wellness service - consider it! On-site gyms, yoga classes, guided meditation sessions, nature walks, nutritional education workshops, etc. Such sessions could be hosted by expert facilitators in the space.
Don’t just focus on marketing to Genz or Millenial travellers. You must cater to every generation based on their diverse needs. Whether you are an independent hotel, vacation rental, resort etc. - see to it If you could arrange the requests in-house, outsource or recommend it.
In terms of baby boomers, offer in-person service, healthy food options, designated quiet areas, etc. Whereas, for families with kids, suggest family-friendly attractions, on-site child-friendly activities and entertainment options, etc. For younger generations and couples, recommend spas, local cuisine tasting tours, etc.
Whether it’s an airport pick-up, an early check-in request at the time of booking, or an enquiry about spa & concierge service options during their stay. Upselling services at the right time of the guest journey could potentially boost your ancillary revenue by up to 200%.
Automation analyses guest data and recommends services as per their individual preference. Not only does automation of hotel upselling tasks save time and effort, but also improves guest engagement. So, don’t miss out on this opportunity!
The key factors determining your hotel star rating are cleanliness and quality standards. To prove this further, guests who regularly read reviews on Yelp, Tripadvisor, etc — 71% of them claim to choose hotels that have above-average cleanliness ratings.
Apart from maintaining cleanliness, conducting regular safety audits must also be your top priority. A few practices could be –- regular examination of fire safety and emergency protocols, inspection of elevators, electric power systems, flooring, etc. Such practices not only safeguard employee and guest safety but also mitigate potential accidents, losses, legal troubles, etc.
Revenue management focuses on deriving pricing strategies to be promoted to the right client at the perfect time. This is achieved by analysing vital data points such as market trends, distribution channels, inventory, etc.
With fluctuating demand across seasons, strong competition, etc. — implementing revenue management practices is vital for hotels to sustain their business. As per a Skifts report, only 15% of the global hospitality market has integrated revenue management technology, despite the solution being in the industry for over 25 years. If you want to stay profitable in the long run, consider implementing revenue management practices.
Although, Augmented Reality and Virtual Reality being in the initial phase, many travellers are excited about it. These adoptions were unimaginable five years ago, but are slowly coming to reality!
As per reports, 33.5% claim to be very interested in experiencing a virtual tour of the hotel before booking, while 33.9% claim to be somewhat interested. Unlike traditional methods of discovering a hotel, this will prove to be a fun take.
With the ongoing labour crunch, higher operational costs, revenue inconsistency, etc., in the hospitality industry — most hoteliers are struggling to survive. Adopting automation is the only forward for the industry to regain its footing.
A few examples of leveraging automation are as follows:
In-person events and workshops are back to the pre-pandemic level and how! However, few hotels are yet to embrace this incredible opportunity to further supplement their revenue stream.
One of the recommended ways is to create flexible spaces to seamlessly accommodate varied events. A few options are to invest in sourcing customisable lighting, convertible furniture and decor, portable wall partitions, etc. Eventually, market these attractive services with high-quality photos on your socials and website to drive bookings.
A staggering 86% of consumers would make a purchase based on an influencer’s opinion about a brand. That’s how effective influencer marketing has grown over the years. Partnering with niche influencers whose target audience aligns with your ideal guest profile is the most effective way to gain traction. A few recommendations could be travel vloggers, photographers, social media personalities, etc.
Encourage influencers to highlight your property’s USP through a unique storytelling format. In the end, don’t forget to measure your ROI by tracking key metrics like engagement rates, direct bookings, etc based on the campaign.
Guests today want their booking and communication process to be convenient and seamless. A 2023 survey by Statista proves this by claiming that nearly half of the respondents used mobile devices to plan or book their travel worldwide.
Interestingly, many hotels have designed their mobile applications with enhanced features such as integrated payment methods, keyless entry, targeted promotions, etc. Hence, If you don’t want guests to filter you out, develop a mobile-friendly website for guests to seamlessly interact and book a stay.
Almost 31% of hospitality businesses have reported a data breach in their organisation’s history, as per a report by Trustwave. Not only do the recovery charges from a data breach cost millions of dollars, but also adversely impact the brand reputation.
With the increased dependence on leveraging data for personalisation, targeted marketing, etc. Hotels must prioritise compliance with data privacy and cybersecurity laws to avoid any discrepancies. A few additional measures could be implemented such as encrypting guest data, conducting regular security audits, securing payment systems, limiting access control, etc.
Although not a trend, it’s a must-have for your hotel business. Along with securing your system against data breaches, opting for the most suitable hotel insurance coverage is essential. You must start evaluating the type of coverage you need - whether it’s for property, general liability, financial or cybersecurity risk, etc.
In addition to that, research the insurance quote from multiple sources such as local insurance companies in your region, brokers or online marketplaces, etc. Eventually, opt for the one that perfectly aligns with your business requirements.
Hotels that adapt to the evolving market demands and continuous tech advancements, will survive. The ones who don’t — will be left behind.
Based on 2024 reports on the trends in the hospitality industry, 2025 is certain to proceed with the same trends. With the increased adoption of AI to offer personalised experiences, surge in demand for sustainable hotel alternatives, increased demand for MICE and group travels, etc. — the hospitality forecast for 2025 shines bright.
AI-driven chatbots can seamlessly automate routine tasks such as customer segmentation, campaign management, lead generation, follow-ups, etc. and let staff focus on important tasks. For instance, with the adoption of AI, PriceLabs a revenue management system was able to achieve a 26% average increase in RevPar within three months.
Actively following relevant hospitality publications, industry newsletters, etc. Consuming industry-specific news and insights across varied sources from blogs, podcasts, webinars, social media, etc. Additionally, you can even attend onsite or virtual conferences or seminars to stay informed and network with fellow industry professionals.
In this article, we will take a quick look at the hotel industry’s state in 2024. Following this, we will cover the importance and trends to follow in 2025.
The global hospitality market is forecasted to reach $11.6 trillion by 2029 and a CAGR of 4.5% by 2028. With such staggering numbers, how does a hotel business sustain itself?
Well! The only way forward is to stay relevant and competitive — by keeping up with the hospitality trends. Interestingly, a few trends may fade over time, but a few will continue to thrive.
In this article, we will take a quick look at the hotel industry’s state in 2024. Following this, we will cover the importance and trends to follow in 2025. So let’s begin!
Despite the industry being at crossroads with staff shortages, rising costs, increased competition, economic instability, etc. over the past few years. It regained back its strength in 2024 with — increased demand for sustainable stay options, preference for hotels offering unique and personalised experiences, adoption of automation, etc.
In a dynamic industry like hospitality — that’s constantly adapting to changing guest expectations, technological advancements, global market competition, etc. If you have got to stay relevant, you’ve got to keep up with the trends!
However, before you try them out, it’s crucial to determine whether the trend might be the right fit for your hotel type. To help you make an informed choice, we have listed down a few factors. You could tweak or add more points to the list.
You could certainly eliminate these steps and try out the trends directly. But it’s always better to take precautions than face consequences.
Nonetheless, we have listed down 18 hospitality trends in 2025 that continue to shape the hotel industry and beyond!
In no particular order, here is an overview of the top 18 hospitality trends 2025. Don’t forget to evaluate them based on the factors mentioned in the previous section and implement what works for you.
As per Oracle and Skift’s report, 53.6% of travellers would likely prefer contactless check-in & check-out and 49.1% would opt for contactless payments. Moreover, hotels that adopt digital check-in can reduce wait time by 30%.
When you offer contactless and self-service options, guests feel more in control of their stay. It allows them to check in, access their rooms, order room service, book tours and process payments — all with just a click! However, certain guests still prefer human intervention. So it’s best to offer both — in-person and mobile check-in options.
Incorporating personalisation as a marketing strategy has become a norm in the hospitality industry. Offering personalised services gives your hotel a competitive edge, builds brand loyalty and enhances guest satisfaction. A study by Deloitte claims that personalisation has the potential to increase hotel revenue by 15%.
You can achieve this by prioritising every guest touch point and offering personalised services that align with their needs. Whether it’s a customised room setup, complimentary benefits during special occasions, dining options as per dietary preferences, etc.
76% of travellers are more likely to prefer hotels that prioritise sustainable offerings. At the same time, hotels that incorporate sustainable practices could achieve atleast 20% resource efficiency.
It proves that targeting an emerging group of eco-conscious travellers is not only favourable to drive bookings but can also help reduce costs, liabilities and risks. Implementing a few basic practices like water conservation, energy-efficient and sustainable alternatives, waste reduction, etc. are a few ways you can begin with.
AI-driven chatbots and virtual assistants are capable of handling up to 80% of guest enquiries allowing the staff to focus on catering to the in-house guest demands. This further enhances the guest experience to a great level and also builds customer retention.
Moreover, based on Hotel Tech’s Report, 58% of guests claimed that AI improves their hotel booking and stay experience, whereas 70% found chatbots helpful but also preferred human interaction. Hence, understanding the balance between AI and human intervention is crucial.
Leveraging data analytics has been a norm in the hospitality industry for ages. But, how effectively are they being utilised? Let’s understand this with a brilliant use case.
A resort in California achieved a 12% revenue boost by adjusting its pricing and marketing strategies. Based on the analysis, they discovered that business travellers preferred weekdays, while weekends attracted couples. Following this, they offered weekend getaway packages for couples and corporate rates for business travellers.
With the ever-evolving hotel trends and market shifts, most guests no longer want conventional hotel services — they want more. 70% of consumers claim to prioritize experience over price, across industries.
Customised city tours, themed dining or local food-tasting events, live music, movie nights, etc. are a few of the experiences you can offer. Focusing on promoting such experiences creates a lasting impression, thereby generating word-of-mouth marketing and repeat business.
Travellers today focus more on three aspects - physical, mental and emotional well-being. To back this up, a report by the Global Wellness Institute claims that the wellness tourism market is expected to reach $1.4 trillion by 2027.
If your property has the space and means to invest in creating a customisable wellness service - consider it! On-site gyms, yoga classes, guided meditation sessions, nature walks, nutritional education workshops, etc. Such sessions could be hosted by expert facilitators in the space.
Don’t just focus on marketing to Genz or Millenial travellers. You must cater to every generation based on their diverse needs. Whether you are an independent hotel, vacation rental, resort etc. - see to it If you could arrange the requests in-house, outsource or recommend it.
In terms of baby boomers, offer in-person service, healthy food options, designated quiet areas, etc. Whereas, for families with kids, suggest family-friendly attractions, on-site child-friendly activities and entertainment options, etc. For younger generations and couples, recommend spas, local cuisine tasting tours, etc.
Whether it’s an airport pick-up, an early check-in request at the time of booking, or an enquiry about spa & concierge service options during their stay. Upselling services at the right time of the guest journey could potentially boost your ancillary revenue by up to 200%.
Automation analyses guest data and recommends services as per their individual preference. Not only does automation of hotel upselling tasks save time and effort, but also improves guest engagement. So, don’t miss out on this opportunity!
The key factors determining your hotel star rating are cleanliness and quality standards. To prove this further, guests who regularly read reviews on Yelp, Tripadvisor, etc — 71% of them claim to choose hotels that have above-average cleanliness ratings.
Apart from maintaining cleanliness, conducting regular safety audits must also be your top priority. A few practices could be –- regular examination of fire safety and emergency protocols, inspection of elevators, electric power systems, flooring, etc. Such practices not only safeguard employee and guest safety but also mitigate potential accidents, losses, legal troubles, etc.
Revenue management focuses on deriving pricing strategies to be promoted to the right client at the perfect time. This is achieved by analysing vital data points such as market trends, distribution channels, inventory, etc.
With fluctuating demand across seasons, strong competition, etc. — implementing revenue management practices is vital for hotels to sustain their business. As per a Skifts report, only 15% of the global hospitality market has integrated revenue management technology, despite the solution being in the industry for over 25 years. If you want to stay profitable in the long run, consider implementing revenue management practices.
Although, Augmented Reality and Virtual Reality being in the initial phase, many travellers are excited about it. These adoptions were unimaginable five years ago, but are slowly coming to reality!
As per reports, 33.5% claim to be very interested in experiencing a virtual tour of the hotel before booking, while 33.9% claim to be somewhat interested. Unlike traditional methods of discovering a hotel, this will prove to be a fun take.
With the ongoing labour crunch, higher operational costs, revenue inconsistency, etc., in the hospitality industry — most hoteliers are struggling to survive. Adopting automation is the only forward for the industry to regain its footing.
A few examples of leveraging automation are as follows:
In-person events and workshops are back to the pre-pandemic level and how! However, few hotels are yet to embrace this incredible opportunity to further supplement their revenue stream.
One of the recommended ways is to create flexible spaces to seamlessly accommodate varied events. A few options are to invest in sourcing customisable lighting, convertible furniture and decor, portable wall partitions, etc. Eventually, market these attractive services with high-quality photos on your socials and website to drive bookings.
A staggering 86% of consumers would make a purchase based on an influencer’s opinion about a brand. That’s how effective influencer marketing has grown over the years. Partnering with niche influencers whose target audience aligns with your ideal guest profile is the most effective way to gain traction. A few recommendations could be travel vloggers, photographers, social media personalities, etc.
Encourage influencers to highlight your property’s USP through a unique storytelling format. In the end, don’t forget to measure your ROI by tracking key metrics like engagement rates, direct bookings, etc based on the campaign.
Guests today want their booking and communication process to be convenient and seamless. A 2023 survey by Statista proves this by claiming that nearly half of the respondents used mobile devices to plan or book their travel worldwide.
Interestingly, many hotels have designed their mobile applications with enhanced features such as integrated payment methods, keyless entry, targeted promotions, etc. Hence, If you don’t want guests to filter you out, develop a mobile-friendly website for guests to seamlessly interact and book a stay.
Almost 31% of hospitality businesses have reported a data breach in their organisation’s history, as per a report by Trustwave. Not only do the recovery charges from a data breach cost millions of dollars, but also adversely impact the brand reputation.
With the increased dependence on leveraging data for personalisation, targeted marketing, etc. Hotels must prioritise compliance with data privacy and cybersecurity laws to avoid any discrepancies. A few additional measures could be implemented such as encrypting guest data, conducting regular security audits, securing payment systems, limiting access control, etc.
Although not a trend, it’s a must-have for your hotel business. Along with securing your system against data breaches, opting for the most suitable hotel insurance coverage is essential. You must start evaluating the type of coverage you need - whether it’s for property, general liability, financial or cybersecurity risk, etc.
In addition to that, research the insurance quote from multiple sources such as local insurance companies in your region, brokers or online marketplaces, etc. Eventually, opt for the one that perfectly aligns with your business requirements.
Hotels that adapt to the evolving market demands and continuous tech advancements, will survive. The ones who don’t — will be left behind.
Based on 2024 reports on the trends in the hospitality industry, 2025 is certain to proceed with the same trends. With the increased adoption of AI to offer personalised experiences, surge in demand for sustainable hotel alternatives, increased demand for MICE and group travels, etc. — the hospitality forecast for 2025 shines bright.
AI-driven chatbots can seamlessly automate routine tasks such as customer segmentation, campaign management, lead generation, follow-ups, etc. and let staff focus on important tasks. For instance, with the adoption of AI, PriceLabs a revenue management system was able to achieve a 26% average increase in RevPar within three months.
Actively following relevant hospitality publications, industry newsletters, etc. Consuming industry-specific news and insights across varied sources from blogs, podcasts, webinars, social media, etc. Additionally, you can even attend onsite or virtual conferences or seminars to stay informed and network with fellow industry professionals.
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